9 Branding Tips: How To Level Up Your Business With Your Brand
It’s not enough to just have a website that sells products, you need to make sure your customers are loyal and want to come back. Branding is an essential part of any business and the key component in building customer loyalty. In this blog post, we will discuss 9 Branding Tips for Ecommerce Business Owners […]
It’s not enough to just have a website that sells products, you need to make sure your customers are loyal and want to come back. Branding is an essential part of any business and the key component in building customer loyalty. In this blog post, we will discuss 9 Branding Tips for Ecommerce Business Owners who want their business to level up!
1. Commit Yourself To A Brand
Committing to a brand means making your brand the central focus of your business. When you commit to a brand, it will define how everything in your Ecommerce is done, from customer service and social media to product development and marketing campaigns.
2. Make Your Brand The Centrepiece Of All Marketing Efforts
One thing brands are not afraid to use for their advantage is testimonials from satisfied customers! Make sure all of your digital marketing efforts include reviews both good and bad, with links back to where the review was originally published so others will read them too! You should also keep track of any negative reviews and try to take any possible action you can.
3. Utilize Branding As A Way To Get Customers’ Attention
Branding is the key component in building customer loyalty, so it’s important that your branding efforts are a way of getting customers attention. You should consider using all mediums available to promote your brand by including logos on social media posts or even email signatures. This will help people remember who they’re dealing with when they come back from their purchase journey with something from YOUR brand.
4. Create A Brand That Represents You
One of the most important branding aspects is making sure you’re true to yourself as well as your brand values in order to create something truly original and authentic. Your audience will see right through any attempts at being disingenuous so it never pays off.
5. Be consistent
Branding is all about your company’s consistency. Branding means being true to the same brand values, style and voice of communication with every customer.
6. Make Branding A Priority
With all the different responsibilities you have as a business owner, branding may not always be at the forefront of what needs to get done first. However, once you start giving more attention to how important branding is for Ecommerce businesses, things will change drastically.
7. Create Brand Guidelines
Make sure that every team member knows how they need to represent their assigned brand in everything from social media posts or email signatures so there’s no confusion on who is responsible for certain a task when needed. You should also make sure employees know about any changes made in existing guidelines so they are updated with current information too.
8. Don’t Try To Please Everyone
Branding is about being true to yourself and your brand values, not trying to please everyone. Keep in mind that customer retention will be much higher if you’re honest with them from the start it can help keep things in perspective when it comes to brand decisions.
9. Build A Website
Branding starts with your brand identity. If you build a website that is easy to navigate, responsive and consistent throughout all pages, then it will increase the likelihood of building business loyalty as well.
Be Patient – Branding is not something you get overnight. Branding takes time, consistency and creativity to really make it work for your Ecommerce business in order to level up!
John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.