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How PURIS is Revolutionizing the Plant-Based Food System

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We all know that protein is a critical building block of life. However, the world cannot continue to look to animal protein to maintain growing global demand. Instead, we must look to plant-based food alternatives sooner rather than later.

As the world’s population continues to grow, health — and accessing the nutrients required to maintain that health — remains a critical concern. Likewise, humanity must turn to plants for their primary source of protein. That’s where a company called PURIS enters the picture.

What is PURIS?

PURIS is a plant-based company interested in impacting the entire food system. As a result, this brand’s mission is to create plant-based food alternatives that are high in protein.

Protein is a basic building block of long-term health. Similarly, Harvard Health Publishing describes it as “essential to good health.” The publication adds that the word comes from the Greek word protos which means “first.” This naturally underscores the prioritization of the vital nutrient as a way to remain healthy over time.

MedlinePlus points out that protein isn’t just good for normal health concerns, either. Likewise, it’s a critical part of growth and development for children, teens, and pregnant women.

Protein is an undeniable part of a healthy lifestyle. However, the problem comes from sourcing healthy protein on a regular basis.

Most of the world depends on animal-based protein — which is not the only source of protein.

Of course, you don’t have to be a vegetarian to understand one simple thing. The burgeoning human population can’t be sustained purely on animal-based protein as demand continues to rise.

PURIS is pursuing plant-based protein alternatives that are more sustainable and scalable. Both of these standards are critical needs for the world’s population moving forward.

Additionally, PURIS has gone about accomplishing this mission by spending the last three decades creating an end-to-end food system. That system includes every link in the chain of food production. This innovation has led to a safe and secure source of food.

PURIS relies entirely on crops from the USA. As a result, this reduces food miles and removes the unnecessary (and costly) complexity of moving food around the globe.

The Background Story

PURIS isn’t a recent startup or “late and great” idea.

The company launched back in 1985. This has given its team decades to understand the complexities of the agricultural industry. They’ve become intimately aware of the countless steps and stages that go on behind the scenes in the ever-changing food system.

In our world, pro-GMO science has dominated the agricultural scene. World Food Processing (later known as PURIS) founder Jerry Lorenzen fought against the grain. He created non-GMO seeds that were still able to grow high-yield crops. They were disease-resistant and even improved the land they inhabited.

Lorenzen started with his non-GMO seeds. However, their creator wanted to do more than simply jumpstart the healthy protein process. Lorenzen envisioned an end-to-end food system optimized for health and sustainability.

Along the way, the innovator had discovered that yellow field peas were a particularly beneficial rotational crop. His team obtained genetic patents and developed a network of farmers that spanned throughout the U.S. to help grow his non-GMO crops.

Eventually, Lorenzen’s company purchased a soy protein isolate facility. This made it possible to have complete control of the process from start to finish.

All of this took decades, and when the time came for the original visionary to step aside, Lorenzen’s son, Tyler, took over. At that time, the company shifted to its current PURIS moniker, which is named after its original founder’s desire for a protein sourced from pure, organic ingredients.

What Does PURIS Do?

PURIS has continued to be a guiding light for the development of non-GMO, plant-based proteins around the world.

The growing brand continues to develop North American Peas and similar crops. They are all grown organically. Independent growers continue to harvest these and send them to PURIS facilities in the Midwest where they are transformed into wholesome ingredients.

This allows PURIS to remain fully aware of how its proteins are made, what they’re made of, and how they’re cared for throughout their journey through the food system.

The brand’s signature line is PURIS Pea, made up of various non-GMO ingredients including pea proteins, starches, and fibers. PURIS also continues to sell non-GMO, high-quality soybeans into global markets. They breed seeds for corn, lentils, and pulses. Food suppliers can tap these plant-based ingredients in the future.

This enables PURIS to create everything from energy bars to meat substitutes. If it’s a source of protein that humans like to ingest, PURIS is working to replace it with a highly-nutritious, protein-packed, plant-based alternative.

The enterprise projects that its protein alternative will be able to sustainably nourish upwards of 10 billion individuals by the year 2050.

PURIS’s Recent Upcycling Success

While PURIS is an older company, its venerable history has only fueled its current ambition. The company continues to receive accolades for its accomplishments, particularly in the area of innovation.

For example, PURIS was already named the most innovative food company of 2021 by Fast Company Magazine, reflecting its continued commitment to evolving with the needs of the global food system.

Most recently, PURIS’s closed-loop production system has earned it the Upcycled Certified certification from the Upcycled Food Association (UFA). The certification is for its Non-GMO and organic Native Pea Starches. This makes PURIS one of the first pea starches on the market to receive the prestigious Upcycled Certified label.

PURIS’s mission is to create an abundance of food. They seek to make food supplies plant-based, safe, and sustainable. It’s an objective that hasn’t wavered over the past three decades. The company has gone from a germ of an idea to a full-scale, closed-looped, end-to-end creator of non-GMO, plant-based protein.

PURIS’s ingredients are rapidly becoming the foundation of the nutritional needs of Americans as the food system continues to come under strain. There are more mouths to feed with each passing day, and basic nutrients like protein need to remain available. Rather than fighting for a piece of the limited “animal-protein pie,” PURIS is enabling consumers to live a healthy and happy life today through a sustainable, plant-based solution.

At the same time, the forward-thinking protein producer has developed a scalable system that will continue to cater to the needs of a growing planet far into the future.

Image Credit: Maria Orlova; Pexels.com.

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Paytm, whose share price has dropped 57% so far this year, reports Q4 revenue of ~$200M, up 89% YoY, and a net loss of ~$98M, up 72% YoY due to higher expenses (Reuters)

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Paytm, whose share price has dropped 57% so far this year, reports Q4 revenue of ~$200M, up 89% YoY, and a net loss of ~$98M, up 72% YoY due to higher expenses  —  India’s One 97 Communications Ltd (PAYT.NS), the parent of fintech firm Paytm, on Friday reported a wider fourth-quarter loss due …

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Doctor Strange 2 Surpasses 800 Million at the Box Office

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Image: Marvel Studios

As the weekend winds down, news has come out from The Wrap that Doctor Strange in the Multiverse of Madness, directed by Sam Raimi, has earned over 800 million dollars officially passing The Batman’s theatrical runs, the last big superhero flick to hit the theaters. Doctor Strange 2 is still a decent chunk of change away from the last Marvel outing–Spider-Man: No Way Home earned 1.89 billion dollars during its release.

The Northman continues to draw audiences, although its release to VOD has made it so that there will likely be little more movement after this weekend. To date the Robert Eggers-directed historical action film earned about 64 million. The film stars Alexander Skarsgård and Anya Taylor-Joy as they attempt to seek revenge and escape the clutches of a dismal fate.

This weekend also saw the first returns for Downton Abbey: A New Era, which brought in 16 million after its opening weekend. Universal Pictures, a specialty production from Universal Studios, released the sequel to 2019’s Downton Abbey, which in turn was a follow-up to the hit television series that ran from 2010 to 2015 and became an international phenomenon. The show follows the aristocratic Crawley family and their domestic help across six seasons and fifty-two episodes.

Alex Garland’s horror film of “toxic masculinity,” aptly titled Men, had a solid opening weekend as well (Entertainment Weekly). While 3.3 million might seem modest compared to the big releases, the film is a challenging and divisive watch distributed by the indie darling A24. For a better comparison we can look at the opening numbers for Everything Everywhere All at Once, another A24-distributed film, which netted 3.2 million on its opening weekend.


Want more io9 news? Check out when to expect the latest Marvel and Star Wars releases, what’s next for the DC Universe on film and TV, and everything you need to know about House of the Dragon and Lord of the Rings: The Rings of Power.

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Your iPhone Pro Has LiDAR: 7 Cool Things You Can Do With It

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Tim Brookes

Some high-end iPhone and iPad models have a LiDAR scanner integrated into the camera module on the back of the device. This effectively gives your device 3D scanning abilities with a few unique and interesting applications.

RELATED: What Is LiDAR, and How Will It Work on the iPhone?

What Does the LiDAR Scanner Do?

LiDAR stands for Light Detection And Ranging, but it may also be commonly referred to as “3D laser scanning” or some variation thereon. The technology works by bouncing light waves at surfaces and measuring the reaction time to determine the shape and distance of objects in the area.

Think of it like RADAR (RAdio Detection And Ranging) but for light waves. Unlike RADAR imaging, LiDAR can provide more detailed and crisper scans with smaller equipment. LiDAR uses signals that work in the nanometer range, whereas RADAR requires the use of antennas that produce radio waves at much lower frequencies.

Coupled with the software on your iPhone, the LiDAR scanner can be used to create 3D representations of objects and their surroundings. To do this you’ll need the appropriate software which you can download from the App Store. Some core iPhone features, like the Camera app, will use LiDAR in other ways.

At present, only the iPhone 12 Pro, iPhone 13 Pro, iPad Pro 11-inch (2nd and 3rd generation), and iPad Pro 12.9-inch (4th and 5th generation) are equipped with LiDAR scanners. If you look at the camera array on your device, the LiDAR scanner looks like a small round black circle.

RELATED: How to Use the iPhone Camera App: The Ultimate Guide

Create 3D Scans of Places You Love

Imagine if you had an interactive 3D model of your childhood home or a treehouse you built when you were young. Most of us keep photographs to remind us of places we once lived and loved, but what if instead of flat images we were able to take 3D scans instead?

Well if you have an iPhone or an iPad with a LiDAR scanner on the back, you can do exactly that. Having a 3D space to navigate is a lot more immersive than simply looking at a 2D image. Photographs and videos still have their place, but why not augment your memory bank with something you can experience in three dimensions instead?

This is possible with apps like Polycam, RoomScan LiDAR, and Canvas: Pocket 3D Room Scanner. Most of these apps are free to use, though there are paid upgrades that remove certain restrictions and improve the quality of the scans that you make. You can see LiDAR scanning in action in a YouTube video published by Polycam.

RELATED: How to See 3D Walking Directions in Google Maps

Buying a House? Redecorating? Scan First

Capturing a 3D model of a room or building has some very practical uses. If you’re currently looking to rent or buy a house, taking a scan of the building can help you make up your mind whether or not the place is for you. The process is very similar to taking a walk-through video or series of photographs, both of which are common practices in the real estate world.

Not only is a 3D scan more immersive, but it’s also easier to compare sizes, layout, practical space, and potential for renovation and other major work. We’d recommend taking detailed photos and videos in addition to your scan, which works best with apps like Polycam and RoomScan LiDAR.

If you’re planning major work in a home you already own, a 3D scan can give you a base from which to work in a 3D modeling app like Blender (if you’re comfortable working in such an app). Alternatively, it can provide a nice “before and after” comparison to look back on.

And lastly, selling your house without a real estate agent is surging in popularity. These apps allow you to provide 3D environment scans to potential buyers while still cutting down on expensive agent fees.

RELATED: The Best DIY Home Improvement Apps for iPhone and Android

Create Your Own 3D Assets

Photogrammetry is the act of creating 3D objects from photographic data, and it’s a time-consuming process. While the assets that photogrammetry provides are often highly accurate and detailed, the process of taking an item from a series of photographs to a finished model you can use can take hundreds of hours.

By comparison, a scan made on an iPhone or iPad with an app like Polycam can take a matter of minutes. Scanning an object is a bit like taking a video, and when you’re finished you can export a file that can be used in 3D modeling apps like Blender. Once you’ve tidied up your scan you can import objects into 3D engines like Unity and Unreal.

These engines are used heavily in game development, film, and interactive media. Conor O’Kane is a game developer with a YouTube channel who has not only used this technique but created a tutorial showing how to do this and why small developers might be interested in the process.

Scan and Share Interesting or Cherished Items

Are you a collector? Whatever it is you collect—art, plants, games consoles, or even cars—you might get a kick out of exhibiting it online, in a 3D format. Polycam is perfect for this since it includes built-in model sharing with the rest of the Polycam community, or “polyworld” as the app refers to it.

Some people share ice cream or rock crystals, others share their extensive sneaker collection. Even if you don’t have a LiDAR scanner on your iPhone or iPad, Polycam may still be worth the download just to see what people are scanning and sharing.

It’s like Instagram but for 3D models with an interactive element that other forms of media don’t come close to. It’s easy too, even if you make a bit of a mess while scanning the app has intuitive crop controls that allow you to remove background or surface objects.

Tip: For best results, place your item on a stand, pedestal, or stool before scanning

Take Better Photos in the Dark

Your iPhone and iPad already do this, so you don’t need to activate anything to get the benefit. However, if you’re putting off taking photos in the dark since you don’t trust your device’s autofocus, you might want to reconsider if you have a LiDAR-equipped device.

Since LiDAR is capable of judging distances based on how long it takes the light waves to return to the sensor, autofocus in the dark can be better calculated.

While standard cameras and non-LiDAR equipped models use contrast and phase detection autofocus (what Apple calls “Focus Pixels”) which struggle in low light, your LiDAR-equipped model fares much better. Coupled with Night mode you should be better equipped to take photos in the dark.

Measure More Accurately

You may not have realized this but Apple includes an app called Measure with iOS by default. If you’ve previously discounted and deleted it you can download Measure again for free from the App Store.

The app uses augmented reality to measure real-world distances simply by pointing your phone at a surface. Tap the plus “+” icon to start the measurement and move your device to see it in action.

iPhone Measure app

With a LiDAR scanner, augmented reality is vastly improved on the iPhone and iPad. Measure has gone from being a fun party trick to surprisingly accurate. In our tests, the app was right most of the time, with a margin of error of around 1 cm. This may depend more on how shaky your hands are than anything.

RELATED: How to Measure Distances With Your iPhone

Get More From AR Apps

Measure is just one such AR app that performs better when paired with a LiDAR-equipped iPhone or iPad. Every other AR app can benefit from the sensor, which provides a more stable experience by gauging distance using light rays rather than estimations derived from a “flat” image.

LiDAR really helps to improve the AR experience across the board, like when you’re creating art in apps like World Brush, SketchAR, and Assemblr. Need to provide remote assistance for a real-world problem? Vuforia Chalk allows you to scribble on real-world objects to help relay the point.

Try out various bits of IKEA furniture in your house with IKEA Place, or bring your child’s LEGO sets to life with LEGO Hidden Side, as demonstrated in the above YouTube video published by the Brothers Brick. If you’d rather have a more educational AR experience, Playground AR provides a whole physics sandbox to play around with.

Of course, these experiences are available on just about any recent iPhone, but the experience is considerably more stable with a LiDAR scanner. Find even more apps to enjoy in Review Geek’s roundup of the best AR apps for iPhone and Android.

RELATED: The Best Augmented Reality Apps for iPhone and Android

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