The Global Odyssey of Marcel Yoshida: A Leader Redefining Excellence in the Automotive Industry

In the realm of automotive leadership, few individuals boast a story as captivating and diverse as Marcel Yoshida. German citizen, born in the vibrant landscapes of Brazil to parents of Japanese and Italian descent, Marcel's cultural tapestry is as rich and varied as the automotive industry he now spearheads.

Marcel is a Global citizen with linguistic prowess that spans eight languages - a skill set invaluable in the global landscape of automotive operations. His journey includes working at brands like NIO, Audi (including the Audi Sport pinnacle division), Lamborghini, Italdesign-Giugiaro, Jaguar, Peugeot and also the Independent Automotive Workshops. It is an unique and cosmopolitan career, that can be read like an epic adventure novel.

Marcel's professional journey kicked off at the tender age of 14 when he embarked on an apprenticeship as a technician. Since then, his trajectory in the automotive industry has been nothing short of meteoric. His tenure as the Global Manager of Sales and after-sales for Ultra Limited Supercars at Italdesign-Giugiaro solidified his reputation as a seasoned global manager.

What sets Marcel apart is not just his professional acumen but also his passion for racing. From the pulsating events of DTM and Formula-E to the glamorous world of F1, Marcel has been in the midst of automotive greatness. Working alongside and cooperating with legends like Ayrton Senna, Nico Rosberg and Dindo Capello, he has absorbed the essence of high-performance racing and translated it into his leadership style.

Beyond the confines of boardrooms and racetracks, Marcel is a semi-professional musician, finding solace and expression in the beats of drums and percussion. He sees music not just as a personal escape but as a bridge that connects logic and emotions - an apt metaphor for his life's journey.

Marcel's commitment to social inclusion is another facet that sets him apart. Initiating a music project aimed at bringing the joy of Jazz and Bossa Nova to underprivileged communities, showcases his belief in the transformative power of art and culture.

His global travels, spanning over 100 countries, living and working in 6 six of these; from far west America to far east Asia, from far north Europe to far south Latin America, gifted him a unique perspective on life and a profound appreciation for cultural diversity. Marcel's worldview is one where differences are celebrated, and this philosophy extends to his dedication to societal causes. Volunteering his time and resources to support individuals with severe handicaps underscores his mission to make the world a better place.

As he steps into always innovative and many times, start-up and built from “ground-zero” (basically as co-founder of big and challenging initiatives and projects), Marcel is poised to leverage his extensive experience and diverse background to propel the industry and the society into new realms of success. His impressive track record in the automotive industry, coupled with an unwavering commitment to excellence, positions Marcel as a driving force in the industry journey to new heights.

In conclusion, Marcel Yoshida is not just an automotive leader; he is a living testament to the power of hard work, passion, and diversity. Any Company was, is and will be fortunate in having him as a key player in their team evidently, and the automotive world eagerly anticipates the heights he will undoubtedly reach.

When we asked him for a last advice after this exciting interview, if he would have an advice to other professionals or students, starting their working life; he very sharply and with a smile in his face answered: “Have clear targets, be humble, honest and respectful, no matter what”.